Hisense and Metalink collaborate in HDTV over wireless

July 9, 2007 8:31 pm

Hisense and Metalink collaborate in HDTV over wirelessHisense, a leading provider of consumer electronics, household appliances and information technology, and Metalink Ltd. (NASDAQ: MTLK), a provider of high-performance wireless and wireline broadband communication silicon solutions, today announced their collaboration to offer innovative and cost-effective solutions for delivering high-definition (HD) multimedia over wireless home networks.

Hisense selected Metalink’s 802.11n-compliant WLANPlus technology to enable the wireless transmission of multiple HD TV streams from a centrally-located DTVs, PVRs and STBs to any room in the house.

Metalink’s WLANPlus chipset family is a best-in-breed technology for wireless delivery of video-grade content in the home network environment, supporting up to 300Mbps transmission speeds using both the 2.4GHz and 5GHz frequency bands.

The WLANPlus chipset family offers more than twice the reach of competing 802.11n solutions due to its implementation of a Maximum Likelihood (ML) decoder combined with advanced Forward Error Correction (FEC) scheme and the use of Low Density Parity Check (LDPC) technology. WLANPlus offers the best match for various applications ranging from Residential Gateways, Access Points and Routers to PC cards, STBs, DMAs and wireless HDTVs.

“Last year, Hisense had 15% of the TV flat screen market in China, the highest market share among the Chinese Manufacturers. Our customers are demanding Wi-Fi as the enabling technology for advanced TV applications,” said Dr. Li YuJun, Director of R&D at Hisense. “Our investigation has confirmed that Metalink’s technology is the best wireless solution for such applications. By integrating Metalink’s WLANPlus into our PVRs and STBs, our customers can take full advantage of their HD multimedia content, broadcasting a variety of programs to multiple devices throughout the home. We are pleased to work together with Metalink to incorporate this technology into our next-generation consumer electronics devices.”

“We are proud to cooperate with Hisense, one of China’s Top Five electronic manufacturers and an acknowledged leader in the global electronics industry,” said David Pereg, VP of Corporate Development at Metalink. “The Chinese market is booming, with consumers ready to embrace advanced multimedia technologies and demonstrating a growing demand for innovative equipment to facilitate home entertainment over wireless networks. We are excited that our WLANPlus provides the foundation for the wireless capabilities of Hisense’s next generation devices and confident that these will best serve customers’ requirements for top performance, quality and reliability.”

Source: Metalink